HIGH NOON

HIGHER SPIRITS ACTIVATION​

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As the saying goes, ‘everytime a bell rings, an angel brings you vodka’.

For SXSW we built an activation (literally with our bare hands)

to deliver cans of High Noon.

 

How it works:

Step up to our cloud, ring the bell, and wait for a 'Higher Spirit' to descend upon you.

 

We were informed after the fact this is incredibly illegal since we don’t have a liquor license. Luckily no arrests were made.

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Agency: Preacher

​Role: Art Direction + Design + Concept

Writer: Eric Remme

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