SKUFA
BRAND LAUNCH +
Skufas are are a mysterious alien species that recently arrived on earth. They are mischievous, stupid, and happen to also speak english on their home planet.
They have a fascination with earth culture and often emulate it in their own Skufa way.
First launching as a blind box designer toy (Skufa Charm), Skufa has evolved into somewhat of a mascot for me.
Role: Creator, Art Direction + 3D, Packaging, Product, and Graphic Design
1. SKUFA CHARM PROMO VIDEO
I animated, scored, and directed this short-form promotional video
on the launch of the Skufa Charm.
Make sure to turn the sound on!
2. SKUFA CHARM SERIES 1
The debut series of Skufa blind-box keychains, and my debut designer toy.
Initially modeled, rendered and 3D printed at home, I later outsourced to a factory to produce 500 units--which have since sold out entirely.
I hand-dyed each of them myself to give all Skufa Charms a unique look and feel.
3. SKUFA CHARM PACKAGING
I engineered and graphic designed the packaging. The goal was to inspire feelings of mystery and discovery--with some cuteness sprinkled in too.
4. RETAIL DISPLAY
Initially an online product only, Skufa Charms began receiving in store demand from local Oregon businesses.
I came up with this fun 'crash landing' design for the retail display.
5. RETAIL PROMO VIDEO
I animated this 'crash landing' promo to announce the arrival of Skufa Charms in stores.
Click the music note in the bottom right-hand corner so you can hear the Skufa theme!
6. REACTION IMAGES
I recreated popular reaction images used in tiktok comment sections using an expressive Skufa as the subject.
Mostly for my audience to use one my videos, but hopefully will populate other artist communities soon too.
