INFLUENCER CONTENT
PROOF OF CONCEPT
As the advertising landscape is shifting, and creatives are expected to be content creators, I wanted to challenge myself to see if I could target a niche and get real authentic engagement. Every post is organic with minimal hashtags and no prior brand recognition.
No one knows who I am.
Stats for roughly 3 weeks of consistent posting (9 videos total):
500k+ views
70k likes
10k+ saves
8k + shares
400+ comments
700+ followers
After 3 weeks I felt I'd proved my skills as an influencer and semi-retired.
Agency: Self
Role: Content Creator
gyaruo hair styling
A simple, no-VO hair tutorial.
Gyaruo is a japanese fashion subcluture.
I have a gyaruo haircut.
cadet hat upgrade
Voice-overed quick-hit sewing/fashion tutorial.
hoodie upgrade
Voice-overed quick-hit sewing/fashion tutorial.
hedi jeans
*different from the other videos as this is a comedic post targeting the hedi slimane/archive fashion community. for context, hedi slimane jeans are extremely tight fitting.
i think its important to be able to reach an audience through serious posts and comedic posts.
it even got a like from the hellp-
a band famous for their addiction to hedi jeans.
